Screen East is the regional screen agency for the East of England, dedicated to developing a vibrant and flourishing film, television and digital media industry. Moira Collett and Michael Padmore from the Reel Appeal working group went to meet Martin Ayres, Head of Audiences and Education, at the agency’s office overlooking the Forum in Norwich.

One of the most useful topics of discussion was Screen East’s support for the Suffolk Digital Screen Network, which has made affordable digital cinema available in small towns and villages across the county. This tried and tested approach to community cinema is an excellent model for our own enterprise and Martin felt it might be a good time to develop a similar network in Essex.

Another focus for the discussion was making bids for funding. Martin explained that the Reel Appeal is most likely to be successful in attracting funds if we present a business plan based on wide consultation. Issues such as access, educational uses and sustainable design should be clearly established features of our plans from the outset.

Martin gave Reel Appeal enthusiastic support and we have taken away many useful contacts and suggestions to help us to bring cinema to Wivenhoe.